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Do you really want to choose a Tarot?

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Tarì Rural design, sustainable fashion from Sicily’s olive harvest

  • Style
  • - 1 April 2016

    To be able to properly tell and explain the Italian style it is first necessary to know and understand its cultural roots. And this is the very notion at the core of the latest bags collection from Tarì Rural Resign. After the success of his first brand, Cum Laude, Tarì’s founder Ezio Lauricella has lately worked with many local farms, providing them with free hemp sacks to harvest olives. After the harvest, the same hemp sacks have been given back to use the fabric for the Tarì bags, an up-cycle system to enhance Sicily products.

    The bags are an amazing perfect blend of raw fabrics, such as hemp, rope or leather, and precious details and contaminations, like African wax prints. The old and the new embrace each other to create unique hand-made pieces of art.

    Tarì is made and managed in Sicily. Ezio Lauricella has teamed up with Angelo Ferrera, young Sicilian talent and seasoned startupper with a strong expertise in the field of user experience design and product management, Emanuele Gionfriddo and Alessia Pappalardo, young sales managers of the brand.




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