It isn’t easy to find things in common with the world of big business and that of high quality handcrafted tailoring. Luca Maselli, a young fashion entrepreneur, passed with ease from one world to the other in his pursuit of a dream.
With a degree in economics from Bocconi University, Maselli was a financial analyst for five years at one of the leading Italian investment banks. His love for neckties and for tailoring, in general, came about almost by accident; his grandfather’s ties, strictly Hermès from the 1970s and 1980s which Luca began to wear to the office and soon became a vital element his everyday look. Over time, driven by the desire to start his own business, Maselli saw in niche markets, and in particular in that of neckties, a real business opportunity focusing on high quality small-scale production. The desire to give renewed dignity, with a personal touch, to traditional Italian craftsmanship which had been in deep crisis in recent years did the rest.
Thus the brand Masel was created, a gamble based on the solid foundations of a century-long history, that of the Como silk district, which Maselli turned to, so as to translate his ideas into a reality. A tradition whose roots date back to the 16th century, when the local craftsmen began to dedicate themselves to silk, by converting the former wool production. Since then, after various ups and downs, silk and its manufacturing process have been strongly identified with the territory of the province of Como, so much so, they represent their most successful manufactured products, both in Italy and abroad.
Masel rhymes with “personalized”; each tie may be created upon customer specifications, from the size to the type of fabric and design. Everything, including the packaging (a box decorated with a piece of material identical to that of the tie, embroidered with the customer’s initials), is meant to convey a message of uniqueness and exclusivity. Even the possibility of adding an embroidered phrase particularly dear to the customer gives this exact feeling of personal. This “dedication ties” line is the pride of Masel and just the most obvious example of the personalization path undertaken by the brand. Handwork is a must, as well as the quality of fabrics, from the Premium Zegna cashmere to the organzine silk. The choice of designs, with their classic taste, all show the love for Hermès that Luca has inherited from his father and grandfather.
Masel may be found in boutiques and ateliers in Switzerland, Belgium, Holland and Hong Kong, with collections designed specifically for the individual stores. Alternatively, clients are invited to use the online service, where they can view samples of fabrics and models, propose their own personal idea and receive it later at their home.
“Designed in Milan, handmade in Como, tailored for you” is Masel. A philosophy rediscovering the taste of Made in Italy and exclusivity from a glorious past and a future yet to imagine.